Who are we?
Lucky Lane
We make sure that you and your car are fully equipped with everything you need when it comes to hoodies, air fresheners, keychains, etc., but who are we?
Lucky Lane was founded by us two sisters with a shared love for details, design, and creating something of our own.
We couldn't find any car air fresheners that both smelled good and looked good; what was on the market felt plasticky, cluttered, or lacked character.
So we created what we ourselves were missing.
Minimalist, modern scents with thoughtful design, made to look as good as they smell.
Today, we create everything from car air fresheners to streetwear and accessories, products that suit life around the car, not just in it.
For us, it's all about details, expression, and following your own path.
From our office just outside Gothenburg, we plan, pack, and build Lucky Lane every day.
